Brands are continually searching for creative ways to engage with audiences and make their events memorable. While traditional swag can foster awareness, interactive experiences can extend engagement for much longer. Live personalization and branded merchandise that includes a creative experience can not only entertain but give guests something they can use while establishing an emotional connection to a brand.
Airbrush Brothers provides onsite airbrush activations that combines entertainment, personalization, and branded merchandise. Their artists can customize anything from Couple Shirts, hats, custom shoes, and more while guests view the airbrushed art created right in front of them.
Interactive Merchandise Activation in Orlando FL
A interactive merchandise activation in Orlando FL can be an interesting addition to corporate events, festivals, trade shows, product launches, college events, and marketing campaigns. There is no shortage of events in Orlando and companies can find ways to get noticed and get people to interact.
Instead of a merchandise table of pre-made items at a trade show or college event, set up an interactive airbrush station and have the airbrusher create a one-of-a-kind piece of merchandise for each individual to take away, complete with names, logos, and graphics that are applied in a rainbow of colors.
The visual aspect of a live artist can also encourage a crowd to gather around to watch as names are created, ask questions of the artist, take photos, and show off their merchandise once it is finished.
As it does on the road, Airbrush Brothers describes its onsite activations as customizable experiences that are built around a brand’s identity and the needs of an event. This type of engagement can be used at Orlando conferences, retail promotions, employee events, college programs, and sports events.
Interactive Brand Marketing Experience in Chicago IL
A interactive brand marketing experience in Chicago IL event could add a new dimension to your overall marketing strategy by connecting you with your audiences through innovation and customization. Large Chicago events draw a broad group of people, so it’s great to offer them a uniquely memorable experience.
Live airbrush customization offers a new spin on the usual promotional product – Your guest becomes part of the process! Instead of a supplied product to take away, they get to watch an artist make their personal keepsake.
It could even make a standard giveaway a memorable part of an event. According to Airbrush Brothers, a live event customization can foster social interaction, provide individual and group looks to the guests, and provide photo opportunities.
Chicago Brand Activation Examples A Chicago brand activation can be created specifically around a campaign, event theme, product launch, or visual identity. For instance, this might include providing custom shirts at a product launch or personalized hats and totes at a company event.
Why Live Customization Works for Events
With live customization, the customization becomes part of the entertainment. Instead of merely waiting for a piece of merchandise, the guests get to watch an artist create it from scratch.
Here are a few ways live customization provides benefits:
Personalized merchandise that the guests will keep
The entertainment at the event
All the photo and social media opportunities
An attractive activation area
Greater guest interaction with the brand
Products that will continue to market the brand after the event
Airbrush Brothers is now servicing events all across the United States and has reported over 300 events per year, including school events, corporate activations, trade shows, festivals and more.
Creating a More Memorable Brand Activation
The key to effective experiential marketing is being able to offer people something they can experience, not just see. Offering something that is live allows them to do just that. For instance, a live airbrushing booth offers the ability to participate and be creative while showcasing customization.
Brands can offer merchandise that is targeted to their audiences and appropriate for the event, and artists can help design artwork that matches the campaign’s style. This results in a combination of entertainment and practical merchandise that can be taken home long after the event ends.
Whether your event takes place in Chicago or Orlando, interaction and customization are a unique way to better engage consumers.
FAQ
What is an interactive merchandise activation?
It’s a live promotional event where attendees help create or customize branded merchandise, instead of simply receiving generic promotional items.
What items can be customized?
T-shirts, hats, sweatshirts, tote bags, socks, shoes, other merchandise…And it all depends on the event and the type of customization needed.
Can airbrush activations be used for corporate events?
Yes! We provide airbrush activations for corporate events, trade shows, product launches, festivals and more.
Does live customization generate social media content?
Live art and finishing touches can create eye-catching moments that customers will want to photograph and share.
How can this be customized for your brand?
Anything from a giant mural of your brand, to specific messaging, colors, themes, logos or even event names can be incorporated into the experience!
Conclusion
Live Airbrush Center offers a unique interactive merchandise activation to transform standard promotional merchandise into a memorable experience. From planning an interactive merchandise activation in Orlando FL to finding an interactive brand marketing experience in Chicago IL, live airbrushing customization is an exciting entertainment for your audience.
With onsite artists and branded merchandise, Airbrush Brothers allows brands to create experiential encounters that guests can access, enjoy, photograph, and take home. Live customization provides brands the opportunity to create a memorable experience that will take your next event to the next level.
